
"EXPERIENCE THE FUTURE OF FITNESS – POWERED BY PHYSICS"
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As featured in Athletech News Franchise Outlook Report 2023
OWN A PROFITABLE FULCRUM FITNESS STUDIO – THE PYHSICS BASED, SCIENCE-DRIVEN APPROACH TO STRENGTH AND MOVEMENT
Fulcrum Fitness is redefining the science of movement. Built on 30 years of innovation, our physics-based training system leverages the principles of strength, conditioning, and biomechanics to create a more efficient, results-driven fitness experience. By optimizing movement through gravitational resistance and leverage, we reduce injury risk while keeping workouts engaging and highly effective. The result? A thriving community where members stay longer, progress faster, and experience fitness the way it was meant to be—scientifically proven and built to last
the opportunity
Owning a Fulcrum Fitness franchise means more than running a gym—it’s about building a thriving community and shaping the future of fitness. With our proven, science-driven model, you’ll have the support to launch and grow a high-impact studio. From selecting the perfect location to assembling a top-tier team and optimizing every detail, our experts will guide you every step of the way. This is your chance to own a cutting-edge fitness business backed by innovation, efficiency, and a system designed for success.
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We make launching your Fulcrum Fitness studio seamless and efficient. Our team will guide you through every step—from securing the right location to designing a high-performance space built for success. Fulcrum studios are engineered for efficiency, featuring a compact footprint, optimized equipment layout, and a streamlined build-out process that keeps startup costs low. The result? A scalable, high-impact fitness business designed for maximum profitability and accessibility.
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Building a strong team is key to your success, and we’re here to help. From recruiting top-tier coaches to hiring and training managers and sales staff, we’ll guide you through the process. With our proven systems, you’ll cultivate a team that delivers exceptional client experiences, drives retention, and fosters a thriving fitness community—ensuring both customer satisfaction and long-term business success.
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From your grand opening onward, our science-driven onboarding process sets you apart. With a 50-70% retention rate from introductory offers, Fulcrum Fitness outperforms industry standards by delivering an engaging, results-driven experience from day one. Our proven approach keeps members committed, ensuring steady growth and long-term success.
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At Fulcrum Fitness, we believe true health extends beyond physical strength—it’s about building a thriving community. From charitable events to local partnerships, community engagement has been a core pillar of our business from the start. We’ll help you identify meaningful opportunities to give back, connect, and make a lasting impact in your local area.
COMING SOON
See which locations are coming soon!
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Eugene
Bend
Hood River
Lake Oswego
Sellwood
Beaverton
Tigard
Northwest Portland
Southwest Portland
Hillsboro
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Houston
Austin
San Antonio
Dallas
Ft. Worth
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Denver
Colorado Springs
Boulder
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Honolulu
6 REASONS FULCRUM FITNESS IS ONE OF THE BEST BOUTIQUE GYM FRANCHISES
1 Teamwork and Constant Improvement
At Fulcrum Fitness, success is a shared effort. Every team member plays a vital role in ensuring each client receives the support they need to thrive. Our collaborative approach means no one gets left behind—members or staff. We invest in our team’s growth by providing educational stipends and ongoing training, because the more knowledgeable and skilled we become, the better we can fulfill our mission of delivering exceptional, science-driven fitness experiences.
2 TREND-RESISTaNT WORKOUTS
At Fulcrum Fitness, we don’t chase fads—we build results on the foundation of science. Our proprietary Matrix Programing System, refined over 15 years in our home studios, blends the proven benefits of strength training, HIIT, and heart rate conditioning. Using cutting-edge techniques and equipment, we evolve with the latest advancements in exercise science—not fleeting trends—ensuring that every workout is designed for lasting performance, efficiency, and real-world results.
3 Knowledge and Science-based
At Fulcrum Fitness, science drives everything we do. Our team is committed to continuous learning, integrating the latest advancements in exercise science, biomechanics, and fitness technology to refine and optimize our training methods. By staying at the forefront of research, we ensure that every workout is backed by proven principles, delivering smarter, more effective results for our members.
4 Committed to Service
Community is at the heart of Fulcrum Fitness. Over the past 15 years, we’ve raised tens of thousands of dollars for organizations like the Oregon Food Bank, Uhlman Foundation, and Polar Plunge, supporting causes that matter. Beyond fundraising, we create opportunities by employing special needs individuals in roles that foster skill-building and self-enrichment. As we expand into new territories, we remain committed to making a lasting impact at the local level, ensuring that service and inclusivity are woven into everything we do.
5 A Great Place to Work
At Fulcrum Fitness, we believe a strong team builds a stronger community. Our work is not only fun and rewarding, but we also invest in our team’s growth and well-being. With competitive benefits, including Paid Time Off, Medical Insurance, and Education Reimbursement, we create an environment where team members feel valued, supported, and motivated to grow with us.
6 Enriching Communities
Our mission at Fulcrum Fitness extends beyond fitness—we strive to elevate the physical, emotional, and overall well-being of every community we serve. By empowering our members to achieve their best health, and partnering with them to give back to those in need, we create a ripple effect of strength, resilience, and positive impact that goes far beyond the gym.
Start Your Journey with Fulcrum Fitness
The first step toward owning a cutting-edge Fulcrum Fitness studio starts here. Complete the interest form below, and let’s explore how you can bring science-driven fitness, community impact, and a proven business model to your market.

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The first step towards opening your Fulcrum Fitness is to complete the interest form below.